Client: Sandora, juices Website
Task: Package range redesign

Sandora is the leading juice manufacturer in Ukraine. The challenge was to refresh the range and make it more emotional but still familiar to loyal customers. To make "invisible" changes.

The idea was to make it much more deep, to make fruits compositions much more relaxed then ever for Sandora. To fill it with an air in contemporary and more artistic way. Belgian photographer Xavier Harcq helped us to implement it in full measure! Another strong part is logo redesign, made by my colleague Vadim Mikhalets.

My part was: art-direction, idea, sketches, process organization and partly post production. There were 4 designers working on it, 2 photographers, and Sandora! Many thanks to everyone!